Troy, NY
Using Neuroscience to Improve Your Fundraising Results
Tue, June 20, 2017 12:45PM to 2:30PM (Eastern)
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Using Neuroscience to Improve
Your Fundraising Results

Presenter: Simone P. Joyaux, ACFRE, Adv Dip
Live Webinar & Discussion Program

4 Global View
Troy, NY 12180

Tuesday, June 20, 2017

12:45 am Registration
1:00 – 2:00 pm Program
Followed by Group Discussion

FREE for AFP Members*
$20 Future AFP Members

*Funded by The AFP Hudson Mohawk Chapter, Paul F. Jones, CFRE Scholarship Fund of
The Community Foundation for the Greater Capital Region.


A working knowledge of recent neuroscience discoveries can help you raise more money. In fact, understanding consumer behavior can help you raise lots more money. This session explores some key principles that influence behavior – and how fundraisers can apply those principles to donors. Don’t worry! You don’t have to be a scientist to understand and use this stuff.

At the end of this session, participants will:

  • Understand why neuroscience is so important to fundraisers
  • Explore some really curious and interesting neuroscience facts
  • Brainstorm how to apply these facts to your fundraising program
  • Learn how to persuade and convince with neuroscience marketing

About the Presenter
Simone P. Joyaux, ACFRE, Adv Dip

Simone P. Joyaux, ACFRE, Adv Dip is described as "one of the most thoughtful, provocative, and inspiring" leaders in the philanthropic sector. She's a consultant specializing in fundraising, governance, and strategic planning. She's an author: Keep Your Donors (co-authored with Tom Ahern). Strategic Fund Development (now in its 3rd edition). Firing Lousy Board Members. She presents all over the world. And teaches in the Masters Program in Philanthropy and Development at Saint Mary's University of Minnesota.
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