Albany, NY
Community Foundation of the...
Social Media Ethics and Fundraising
Tue, May 09, 2017 12:30PM to 2:00PM (Eastern)
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Social Media Ethics and Fundraising

Presenters: Dave Tinker and Lisa Chmiola
Discussion Leader: Siobhan Gallagher Kent, APR

Webinar & Discussion Program

Community Foundation of the Greater of the Capital Region
6 Tower Place
Albany, NY 12203

Tuesday, May 9, 2017

12:30 - 2:00 pm 

FREE for AFP Members
$20 Future AFP Members

*Limited Seats Available for this event

You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do? Through this interactive session, learn how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.
Learning Objectives
At the conclusion of this session, participants will:
  • Learn how to apply the AFP Code of Ethics to ethical scenarios
  • Learn how social media policies can guide them through sticky ethical situations.
  • Learn about the AFP Social Media Guidelines created for members to use at their own agencies.
  • Learn about online resources for ethical conundrums involving social media.
About the Presenters:
Dave Tinker, CFRE, is the Vice President of Advancement at ACHIEVA. He is an adjunct professor of Informatics at Muskingum University's Master of Information Strategy, Systems and Technology program. An AFP Master Trainer, he has spoken internationally on technology and fundraising. He is a past president of AFP-WPA and received the AFP Western PA Chapter’s Outstanding Fundraising Executive Award in 2013.
Lisa M. Chmiola, CFRE is the Director of Major Gifts and Planned Giving at St. Agnes Academy in Houston, Texas. She has presented several times locally, nationally and internationally on social media and was responsible for the AFP Houston chapter's social media site development. She is a certified AFP Master Trainer and an official member of the AFPeeps, a flock of volunteers dedicated to spreading the word about AFP and the International Conference on a variety of social media outlets.

Discussion Leader:
Siobhan Gallagher Kent, APR, is Communications Director for the Community Foundation for the Greater Capital Region. The Community Foundation strengthens the Capital Region through philanthropy. In 2016, the Foundation awarded more than $4.1 million in grants to nonprofit organizations and scholarships to local students.

In her role at the Community Foundation, Siobhan manages all communications initiatives, including media relations, content creation, and graphic design, maintains the Foundation’s website, blog, and social media channels, and provides strategic communications guidance. She also provides communications support to the Upstate Alliance for the Creative Economy (ACE) and assisted with communications efforts for Breathing Lights, one of four national winners of the Bloomberg Philanthropies Public Art Challenge. (The Community Foundation served as fiscal agent for Breathing Lights.)  

Siobhan is past president of the Public Relations Society of America’s (PRSA) Capital
Region chapter, and will serve as chair in 2018 for PRSA’s Northeast District (which encompasses chapters from Buffalo to Bangor, ME). She also currently serves as accreditation chair for PRSA Capital Region, and communications chair for PRSA’s Northeast District.

Siobhan loves helping nonprofit organizations grow and succeed. She began her work as an AmeriCorps HealthCorps member at Whitney M. Young Health Services, and has served as communications manager for the American Red Cross—Northeastern New York Region (also serving on the national American Red Cross Advanced Public Affairs Team, an invitation-only team of communications experts who assist after major disasters) and United Way of the Greater Capital Region.

In her spare time, Siobhan volunteers and provides pro bono graphic design and marketing/communications assistance to various nonprofit organizations. She credits strong, delicious coffee with giving her enough energy to get it all done.

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